a person looking at a screen using heatmap technology


Who We Are

We are a small team comprised of Baldwin Wallace students from various majors. Located in the Knowlton Center, we are equipped to provide fantastic services to you. Established in 2019, we are quickly expanding our range of clientele and keeping up with trends in the digital sphere.  

 

a sidewalk leading to the front entrance of the knowlton center


What We Do

Utilizing the cutting-edge technology in the User Experience lab, we provide services to test out various products. This frequently utilizes our eye-tracking technology, which then gets collected into data to be analyzed. From there, we make suggestions based upon our seven core principles to help your business attract more customers.  

 

 

Meet Our Team

black and white headshot of doctor rachelle hippler


Name: Dr. Rachelle Kristof Hippler
Role: Director
Rachelle Kristof Hippler is a Professor of Software Engineering at Baldwin Wallace University. Dr. Hippler’s vast experience spans K-12, higher education, and the tech industry providing a backdrop for her focus on leadership in software engineering education and applied undergraduate research. Dr. Hippler has collaborated on published work in the areas of user experience and user experience education and is the Director the User Experience Research Lab at Baldwin Wallace.

colored headshot of a young woman with short blonde hair


Name: Cierra Mason
Major: Digital Media & Design: Interactive Design
Role: Website Developer
She is the person who created the bit you are reading right now! Recent Baldwin Wallace alumna that specializes in web design and development. Has experience in many areas of the tech world, and aims to make plenty use of that as she steps into the professional world.


The Team:

Christian Kleem
Jeremy Gasper

 


Team Lead:

Alex Zemskov
 

The Team:

Ahmed Abdulrazzaq
Charles Cvitkovich
Katie Kaiser
Tri Nguyen

 


Team Lead:

Elizabeth Daniels
 

The Team:

Alec Martin
Katarina Brankov
Ruby Thomas

 


Interested?

We are currently open for clients! Feel free to contact us to schedule an appointment.